Apple's Changes to IDFA in iOS 14 and SKAdNetwork Explained

253,993 367,040 655,500 Emergency Supplemental - IDFA 110,000 Emergency Supplemental - IRRF transfer to IDFA 110,000 IDFA 2004 Supplemental 8-05-04

As part of the iOS 14 update, Apple announced that users are able to block the IDFA identifier at the app level This is known as the

idfa IDFA stands for “Identifier for advertisers” and is a string of letters and numbers unique to each iOS device, for example, EA7583CD-A667-48BC-

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